Trader Joes | Internal Employee Campaign
For this project I collaborated with a couple of designers to create a mock internal employee campaign for the grocery chain Trader Joes. The goal of this project was to create an internal campaign that builds Trader Joe’s employees as company culture leaders. As a team we created a brand manual, logo, poster designs, and a storyboard.(Other designers: Jakes Hernandez, Sarah Castor, and Liora Rodney)
Software Used: Photoshop, Illustrator
Project Type: Marketing Campaign
Project Duration: 3 weeks
“The Greatest Show Starts With You!”
This saying became our slogan for our internal campaign as we wanted to emphases that what really makes a company thrive is its foundation of hardworking employees. With the theme of our campaign being vintage international circus, we thought the name fight perfectly with our tone and style. Trader joes being known for outsourcing from many different markets bringing together foods from all over the world, just like an international circus show.
-Logo designed By Jakes H.-
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-Poster designed By Liora R.-
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-Poster designed By Collin J..-