Purrrr Feeding App Ad. | Motion Graphic
For this project I partnered up with a team of designers to create a commercial advertisement for the ‘Purrrr’ Feeding App. Our main focus was visualizing ‘Content with a purpose’. Creating a vertical format ad allowing for users to come across this advertisement on all social media platforms. My role in this project was VFX producer, video editor, co-storyboard artist and co-asset creator.
Software Used: After Effects, Photoshop, Procreate, Illustrator, Figma
Project Type: Motion Design
Project Duration: 5 Weeks
Team Members: Connor Dickson, Eugene Cho, Vince Linton
Purrrr Feeding App Commercial
Instead of mindlessly scrolling on social media apps and donating to streamers that already have substantial wealth, donate your time and money to a cause that matters. Helping to feed homeless stray cats! ‘Content with a purpose’
Process
Story Board
Film/Create Assets
Style-frames
Edit/VFX
Final
Story Board
This was a very fun storyboard I got to illustrate for. I worked with the creative director of the team (Connor) in order to figure out what story wanted to be told. Me and my team came up with this story of having a bored person doomscrolling on their phone mindlessly, and then out of the screen a cat head appears leading our MC to the Purrrr app. After seeing the cat head our MC changes expression from bored to looking more interested in the Purrrr app. Then after making a donation, cat treats fly out the phone. Next a giant cat kibble wipe clears the screen and then reveals the name of the app, and the viewer also finds out a sneaky cat was narrating the commercial the whole time. As for the style of the animation, we decided to go with mixed media to allow for fun colors, and playful energy.
Style Frames
